Heritage Group Core Values

CRISCO

COMMITMENT TO EXCELLENCE

Mastery, the pinnacle of excellence, is a product of consistently improving beyond our pre-conceived limits. It requires  choosing excellence when good enough will do, and choosing to continue when it’s easier to quit.  We actively listen to  what we are hearing and turn it into excellence!  We are sensitive to our homebuyers and set a culture that ensures that  our loans are never closed late or ugly.  We respect our client’s trust and strive to make their loan experience enjoyable  by applying our knowledge, experience and resourcefulness to make certain that we will continually be endorsed as  their “Lender for Life”.   We will be excellent in what we do, and we will strive for mastery of the mortgage process.

 RAVING FAN SYSTEMS

In understanding that a raving fan customer is the heartbeat of our business, we seek to improve daily in our  relationships and in the quality of our performance and systems.  We have equipped our team with the technology,  training and systems to work smarter, not harder.  We measure our success of customer satisfaction in our client’s  willingness to recommend us without reservation.  Innovation is the act of figuring out how to make the impossible,  possible and the improbable, a reality. We will continually look for ways to do things better, smarter, faster, and overall  more excellent.

INTEGRITY

We put Integrity and Ethics above all.  No one wins when integrity and ethics are compromised.  The supreme quality for leadership is unquestionably integrity. Without it, no real success is possible. Integrity is doing the right thing, even when nobody is watching.  We will have unwavering, unquestionable, uncompromising integrity.

SERVANT LEADERSHIP

If we want to lead, we must first learn to serve. Leadership has less to do with authority, and more to do with the ability to win the hearts and minds of those we serve. We will look for ways to serve our team, our clients, and our partners so we can lead them to success. Our personal and professional growth depends on our willingness to put into practice proven Patterns of Daily Success that empower our team members to stay connected to customers and listen to our clients and be the best in everything we do.   We must understand that it is not just a mortgage, but a family who is striving to achieve their dream of homeownership and that passion must drive our daily disciplines.

COMMITMENT TO OTHERS

Compassion allows us to see ourselves in others and tugs at our heart.  Having compassion allows us to focus outward on ways we can serve other others, instead of focusing on what others can do for us.  We strive to simply be the best and most knowledgeable team in the industry because we understand that the pride of owning a home can transform a family and a neighborhood forever.   We must never forget that we have been entrusted to make our space in the world better and that in order to expand our own lives, we must have consideration of others.   We will seek compassion in order to form connections within our team, as well as with our clients and partners.